Play7.Bet, a renowned sports betting platform and provider of trading & risk, content, and services to the industry, has partnered with OpenBet to expand into the Brazilian market. Brazil, expected to become one of the largest gambling markets worldwide, recently legalized sports betting, making it an attractive market for companies like OpenBet. With its advanced sports betting experience, OpenBet is well-prepared for this expansion. Play7.Bet will benefit from offering OpenBet’s modular product suite, including the Betting Engine and Managed Trading Services, which are essential for managing large volumes of bets in the Brazilian market. Additionally, Play7.Bet will gain access to various tools for promotions, customer relationship management, anti-money laundering, and responsible gaming through Player Account Management. This partnership further demonstrates OpenBet’s strength and popularity among operators, following its recent collaboration with Neccton. Jordan Levin, CEO of OpenBet, expressed excitement about the partnership, emphasizing the company’s success in entering and developing regulated markets. Moises Deiab, CEO of Play7.Bet, also expressed pride and excitement about the partnership, highlighting OpenBet’s comprehensive and scalable sports betting products and services, as well as its commitment to responsible gaming and regulated markets. Both companies have ambitious plans for the Brazilian market, with OpenBet playing a central role.