The world’s leading gambling technology company, Playtech, has announced a partnership with betPARX to relaunch its sports betting and iGaming app in Pennsylvania and New Jersey. The app will now be powered by Playtech’s innovative IMS platform and PAM system, expanding the reach of Playtech’s technology. This collaboration marks the debut of the IMS technology in Pennsylvania and New Jersey and enhances the online gambling experiences for customers in these states. The partnership builds upon Parx Casino’s previous collaboration with Playtech and solidifies Playtech’s position as a leading technology supplier in the betting and gaming sector.
Playtech’s IMS platform has gained popularity globally and the company continues to grow its presence. The betPARX app, powered by Playtech, offers a seamless sign-up and deposit process and delivers unique experiences for sports bettors and casino players. The partnership aims to expand Playtech’s presence in other US markets and further grow its footprint in the sports betting and iGaming vertical.